01
Custom WordPress
Bespoke builds engineered from the ground up: no bloated boilerplate, only what the project needs.
architecture · templates · deployments
Senior WordPress Developer
I build fast, scalable & custom WordPress experiences.
I’m Md. Rakib Uzzaman, a Senior WordPress Developer specializing in custom themes, ACF, plugins, WooCommerce, REST APIs and high-performance WordPress development.
01 · About
The CMS, treated as a real software platform.
I approach WordPress as an engineering platform, not a stack of page-builder shortcuts.
For years I’ve built custom WordPress systems for companies and agencies: reusable components, typed content models with ACF, tested custom plugins and predictable deployments.
I care about how a site behaves twelve months after launch as much as on day one, so performance, maintainability and scalability are decisions I make early, never patches applied later.
The result is a CMS your editors can actually work with, and a site that stays fast under real traffic.
See how I work
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Years of development experience
0
Projects & deliverables
0
PageSpeed target on optimized builds
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Core WordPress specializations
02 · Expertise
Core expertise
What I design, build and maintain across the WordPress platform: depth over breadth.
02
Custom Themes
Semantic, component-driven themes with clean template hierarchies and editor-friendly patterns.
components · hierarchy · block patterns
03
ACF & Dynamic CMS
Structured content models using ACF, Custom Post Types and taxonomies: flexible but predictable.
ACF · CPT · taxonomies
04
Custom Plugins
Purpose-built functionality and WordPress extensions: versioned, documented and tested.
hooks · admin tooling · packaging
05
WooCommerce
Custom storefronts, checkout flows, subscription logic and performance-tuned catalogues.
checkout · products · payments
06
Elementor & Divi
Advanced page-builder development, custom widgets and disciplined, maintainable builds.
widgets · modules · global styles
07
REST API & Integrations
Custom endpoints, headless front-ends and third-party service integrations, done cleanly.
endpoints · webhooks · JSON
08
Performance
Core Web Vitals, PageSpeed, caching and front-end optimization as a first-class concern.
LCP · INP · CLS · caching
09
PHP & JavaScript
Clean, maintainable back-end and front-end development with modern PHP and vanilla JS.
OOP · WP_Query · vanilla JS
03 · Performance
Speed is part of development, not an afterthought.
Performance is a design constraint from the first commit. I profile with PageSpeed Insights and real field data, then work the levers that actually move Core Web Vitals.
What moves the needle
- Full-page & object caching strategy
- Responsive images, modern formats & lazy-loading
- CSS / JavaScript optimization, deferral & code-splitting
- Database query auditing & cleanup
95+ PageSpeed target on optimized projects, measured per project, not presented as a universal guarantee.
lighthouse.report
Target
0
- LCP
- < 2.5s
- INP
- < 200ms
- CLS
- < 0.1
Optimization pipeline
- Design
- Code
- Assets
- Browser
- Performance
04 · Selected Work
Selected case studies
A cross-section of custom architecture, performance and integration work.
Central Hospital Pabna
Central Hospital Pabna is a multi-specialty hospital on Hospital Road, Shalgaria, serving patients across Pabna and the surrounding districts. Its previous website ran on…
Outcome: patient enquiries now reach the hospital directly, with routine content fully managed in-house.
View Case Study
Doctors Branding
Doctors Branding is a healthcare-focused digital branding and marketing agency working with doctors and hospitals across Bangladesh. Its content-heavy WordPress site needed to load…
Outcome: 95+ PageSpeed Performance on mobile and desktop, with the design, content and conversion flows untouched.
View Case Study
Rhino Roofing
Rhino Roofing is a locally owned roofing company in Duluth, Minnesota, serving homeowners and businesses across Northern Minnesota and nearby Wisconsin. It needed a…
Outcome: a scalable local lead-generation platform, managed in Divi, with assessment CTAs, a service and service-area architecture, and trust signals throughout.
View Case Study
Topo Element
Topo Element supplies professional surveying, construction-layout and 3D-scanning equipment (Topcon, Sokkia, FARO) to land surveyors, contractors and engineers across Southern California, alongside demos, rentals,…
Outcome: a B2B platform connecting products to professional workflows, with distinct demo, rental, service and training conversion paths instead of one generic contact form.
View Case Study
Avilon
Avilon is a fashion and lifestyle e-commerce platform spanning clothing, accessories, footwear and lifestyle products. The brief was a modern, product-focused store on WordPress…
Outcome: a brand-led WooCommerce store with multiple homepage discovery paths, flexible merchandising and full content control from WordPress.
View Case Study
05 · Process
From idea to launch
A repeatable process that keeps custom builds predictable.
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Discover
Understand goals, users, constraints and what success looks like.
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Plan
Define architecture, content models, scope and milestones.
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Design & Develop
Build semantic templates and components against the design system.
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Build CMS
Model content with ACF so editors have flexible, safe controls.
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Integrate
Connect APIs, payments, CRMs and third-party services.
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Optimize
Tune caching, assets, images and queries for Core Web Vitals.
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Test
Cross-device QA, accessibility checks and regression testing.
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Launch
Controlled deployment, monitoring and a documented handover.
06 · Reviews
What people I’ve worked with say
Recommendations from clients, teammates and leadership.
Rakib has managed and trained various roles within our organization and helped grow the company. Rakib is technically savvy, diligent, on time, and can be a great leader at any organization. I highly recommend Rakib.
Shah Tashfiq
Technology Solutions Partner
Managed Rakib directly · Sep 2021
Rakib is a great developer who knows his works and responsibilities very well. I have asked so many tasks back and forth and he was found to be accepted all the requests with a smiling face, never found to be disturbed. He knows very well how to serve his clients. I would HIGHLY RECOMMEND others to pursue his services.
Md Siddiqur Rahman
Canadian Immigration Counsel & Critic · Mentor & Author @ ImmiMentor Inc.
Was Rakib’s client · Aug 2021
I have been working with Mr. Rakib Uzzaman for the past 3 years. He is an amazing Frontend Developer, specially in WordPress. He understands the requirements very well and designs a system from scratch. He always tries to stay up to date with new technologies. He is not only a good developer but also a great human being. I strongly recommend him.
Md. Rashedul Hoque Bhuiyan
Software Engineer · Scalable Systems · Backend Architecture Expert
Worked with Rakib on the same team · Aug 2018
07 · Approach
Why teams work with me
01
Engineering Mindset
I treat WordPress as a flexible software platform, not just a page builder. Custom architecture, clean code and predictable deployments.
02
Performance Focus
I build with speed, maintainability and Core Web Vitals in mind, so the site is still fast a year after launch.
03
Remote Collaboration
I work effectively with designers, project managers, agencies and distributed teams: clear communication, async-friendly.
08 · Skills
Technical skills
The tools and technologies I use day to day, with no invented percentages.
WordPress
- Custom Themes
- Custom Plugins
- ACF
- CPT
- Taxonomies
- Hooks
- WP_Query
- WP-CLI
Backend
- PHP
- MySQL
- REST API
- JSON
- AJAX
Frontend
- HTML5
- CSS3
- JavaScript
- Responsive UI
- Accessibility
Ecommerce
- WooCommerce
- Checkout
- Products
- Payments
- Integrations
Builders
- Elementor
- Divi
Performance
- PageSpeed
- Core Web Vitals
- LCP
- INP
- CLS
- Caching
09 · Availability
Remote WordPress developer
Available to work with ambitious teams and agencies worldwide.
I collaborate with companies, digital agencies and distributed teams across the USA, Canada, Australia, Germany, the UK and Europe on custom WordPress development, WooCommerce, API integrations and performance-focused web projects.
- USA
- Canada
- Australia
- Germany
- UK
- Europe
Available for Full-Time · Contract · Agency Partnership
10 · Writing
Notes on building WordPress
Occasional writing on architecture, performance and the craft of custom WordPress.
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Treating WordPress content as a typed data model with ACF
How structured field groups, sensible naming and a thin service layer turn the CMS into something a team can build on for years.
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The four levers that actually move Core Web Vitals on WordPress
Caching, image delivery, render-blocking assets and database queries: where the real gains are, and what tends to be wasted effort.
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Building maintainable custom blocks without a heavy build step
A pragmatic approach to the block editor that keeps output clean, editors happy and the toolchain small.
Contact
Let’s build something great.
Have a WordPress project, product or technical challenge? Send a few details and I’ll get back to you within a day or two.
- rakib.uz7@gmail.com
- wa.me/8801924815029
- linkedin.com/in/rakibuzzamaan
- Based
- Remote · GMT+6